Basic Premise

Great PR and social marketing don’t happen by chance.
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We specialize in projects that involve framing issues in inventive, thoughtful ways.
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You might need a campaign that’s feisty or funny, emotionally powerful or intellectually robust.
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Whatever the tone, a basic premise public relations plan combines clear strategic thinking with a practical, budget-conscious approach.
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We use research, social networking and, whenever possible, the power of stories and images to humanize social change issues.
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To shape the debate in today’s fast-morphing environment, communications strategies must be fresh, engaging — and newsworthy — across both traditional and new media.
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Simple to say, hard to do. And, we do it.
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