Basic Premise

How Do You Use Content to Attract Eyeballs to Your Website?

Dozens of articles, including pieces on travel, volunteering, and jobs, were commissioned by a pioneering social networking site for people over 45.

Online “Eyeballs” and Content

Our basic premise for this special project:
High quality content is ALWAYS important.


PR Challenge:
A new, for-profit social networking site for up-market baby boomers age 45-plus seeks to position itself as a source of information about alternative and healthful life choices. Our assignment is to provide informative, entertaining content that will keep and attract members, and increase site visits.


Our Strategy:
We serve as both outsourcers and content providers.


Our Success Story:
We create fresh, original content for this social networking site on such topics as volunteering to fight hunger and mentor youth, and help build a roster of content writers.

View Our Cases
  • Ellen consistently produced high quality content for our baby-booomer oriented website. She understood our market, and was brimming with good ideas and useful contacts. ~Gail Ross, PhD, Co-founder,