Basic Premise

How Can Election Activists Impact Campaigns 1000 Miles Away?

Designed by Seymour Chwast, this satirical 2008 election year image went viral, ending up on posters, yard signs, balloons, bumper stickers, and t-shirts.
Photo with permission of Seymour Chwast

Satirical Election Year Activism

Our basic premise for this special project:
Activism is contagious.

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PR Challenge:
During the 2008 election, Republican candidate John McCain went to lengths to distance himself from an unpopular president, George Bush. Democrats in New York (where the election results were predictable) wanted to help candidates in swing states. A group of activists convened, seeking ways to get communicate that a vote for McCain would be tantamount to a vote for more Bush-era policies. Buy Tadalafil
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Our Strategy:
Seymour Chwast, a well-known artist, created a satirical image to telegraph the message: No McBush.

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Our Success Story:
The satirical  “McBush” image shows President Bush and candidate John McCain as being one and the same person. A funder underwrites the printing and dissemination of thousands of McBush posters, bumper stickers and balloons to activists in swing states. We transmit the McBush electronically to swing states to be printed as yard signs, bumper stickers, t-shirts, posters, and balloons. The McBush poster becomes part of the prestigious political art website www.30reasons.org.

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Sample Press Release:
Guerilla “No McBush” Poster, T-Shirts by Artist Seymour Chwast Links McCain to Bush

New York, October 6, 2008 McCain and Bush, Bush and McCain: not much difference between the two.

That’s the message of a satirical new “No McBush” image launched into cyberspace by famous graphic artist, Seymour Chwast, whose work is held in the permanent collections of New York’s Museum of Modern Art, the Cooper-Hewitt Museum, and the Library of Congress.

A satirical red-white-and-blue No McBush poster features McCain and Bush, attached at the neck of the same stuffed shirt –“showing just how much McCain and Bush are coming from the same place,” quipped Chwast.

T-Shirts Target Key Election Demographic: Youth
At age 77, Chwast’s work appeals to that important election demographic: youth. LA-based brand Freshjive has an exclusive on No McBush t-shirts, sold at select stores and at www.karmaloop.com. No McBush buttons are sold at www.cafepress.com, and at some Obama fundraising events.

No funding, direction, or review was solicited nor provided by any political organization for No McBush. The artwork is voluntary, unpaid and grassroots.


View Our Cases
  • Thank you so much for your McBush stickers and balloons. We love them here at the office and have supplied a source of entertainment! Sent them out to the coordinated campaign as well. Keep up the great work! ~Democratic activist in Maine

    I think the bumper stickers would be great. I sent the note to the candidates as well. Thanks again for doing this, we don’t often get folks coming out of now where just wanting to help—so thank you. ~Democratic activist in Nebraska October 11, 2008

    That’s awesome–most folks have good contacts with their local College Democrats chapters which usually have helium–and they of course just go to the local balloon store and pay to get them blown up. ~Democratic activist in Pennsylvania