Basic Premise

Human Rights and Corporate Social Responsibility

With over 300,000 dead from state-supported genocide in Sudan, displaced survivors need protection and humanitarian assistance.
Photo with permission of Mia Farrow

Genocide Prevention and Corporate Social Responsibility

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Dream for Darfur was a one-year campaign to pressure China to change its policy vis-à-vis the genocide in Darfur, by focusing on China’s conflicting roles as host of the 2008 Summer Olympics and chief trading partner of the government of Sudan.
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Working for Dream for Darfur, we crafted a high-profile social responsibility campaign targeting corporate sponsors. Our strategy was to create pressure through “Corporate Sponsors Report Cards.” Our Report Card series opened the door for dialogue between human rights advocates and senior management of 16 multinational Olympic corporate sponsors, and generated extensive media coverage.

Our Report Cards graded Olympic Corporate Sponsors and the International Olympic Committee on their failure to pressure China, the 2008 Olympic host, to help stop then-ongoing genocide in Darfur. Report for Dream for Darfur

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