Basic Premise

Basic Premise didn’t create this sign (Marty did!). But our promotional work contributed both to the rehabilitation of Brooklyn’s image and its current renaissance.

Image Make-Over for New York City’s “Outer Boroughs”

Today, Brooklyn is broadly recognized as an attractive section of New York City with a creative cultural scene and lively residential neighborhoods. But that wasn’t always the case.

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To publicize the borough’s many ethnic neighborhoods, stores, and historic sites we wrote the first commercially published Brooklyn guidebook in 50 years. The most recent edition, Brooklyn: The Ultimate Guide to New York’s Most Happening Borough (St. Martin’s Press 2004) won a coveted national award from the American Society of Travel Writers, and a citation from the Borough President of Brooklyn.

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Our Brooklyn book, considered a classic, and a 300-page companion guide to the Borough of Queens, entitled, Queens: Where to Go, What to Do and How Not to Get Lost in New York’s Undiscovered Borough, have been lauded by The New York Times and local media.


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