Basic Premise

Basic Premise didn’t create this sign (Marty did!). But our promotional work contributed both to the rehabilitation of Brooklyn’s image and its current renaissance.

Image Make-Over for New York City’s “Outer Boroughs”

Today, Brooklyn is broadly recognized as an attractive section of New York City with a creative cultural scene and lively residential neighborhoods. But that wasn’t always the case.


To publicize the borough’s many ethnic neighborhoods, stores, and historic sites we wrote the first commercially published Brooklyn guidebook in 50 years. The most recent edition, Brooklyn: The Ultimate Guide to New York’s Most Happening Borough (St. Martin’s Press 2004) won a coveted national award from the American Society of Travel Writers, and a citation from the Borough President of Brooklyn.


Our Brooklyn book, considered a classic, and a 300-page companion guide to the Borough of Queens, entitled, Queens: Where to Go, What to Do and How Not to Get Lost in New York’s Undiscovered Borough, have been lauded by The New York Times and local media.

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